“We’re thrilled and we’re excited to vote. I believe our voice has by no means been extra vital,” Rodriguez stated within the video. “We wish to come collectively as a group to defeat Covid and to rebuild this US economic system that wants us all a lot.”
“For me, it is unifying the nation once more. Eliminating this hate, excited about my children strolling round in a world the place, it is OK to be racist or prejudiced as a result of our administration says it is OK,” Lopez stated. “That to me is actually unhappy as a result of it is not the nation I grew up in.”
The Latin energy couple recorded a video with Biden and his spouse, Jill, speaking concerning the significance of the Latino neighborhood.
“My type of hope and quest for the Latino neighborhood is that they begin understanding their energy. They perceive what they imply to this nation, that their vote counts,” Lopez stated.
“I hope you understand your energy,” Jill Biden stated. “If I’ve the dignity of being the following first girl, Latina ladies could have a seat on the desk.”
The previous vp chimed in, “And within the Cupboard. It is actual.”
Lopez and Rodriguez additionally delivered direct-to-camera appeals in Spanish urging the Latino neighborhood to vote.
Because the election approaches, the Biden marketing campaign has tried to make the most of the attain its Latino celeb endorsers have inside the neighborhood. Luis Fonsi, Eva Longoria and Ricky Martin appeared alongside Biden final month in Kissimmee, Florida, dwelling to a big Puerto Rican inhabitants, to have fun the beginning of Hispanic Heritage Month.
“I prefer to have enjoyable, however that is actually severe,” Martin stated on the occasion. “These are a very powerful election we have seen on this historical past of this nation and Puerto Ricans have the ability to determine it . Us Puerto Ricans, we now have the ability to determine, and we are going to use that energy in November. We’ve to verify Joe Biden goes to the White Home. I urge you, please.”
The Biden marketing campaign has additionally featured Latin superstars Dangerous Bunny and Alejandro Fernandez in its messaging with the artists’ songs featured in advertisements concentrating on the Latino neighborhood.
The previous vp has ramped up his private outreach to Latino voters in latest weeks, visiting Arizona, Florida and Nevada — every battleground states with important Hispanic populations.
“The actual fact is, you may decide the end result of this election, not only for president, however for the Senate, for the Congress,” Biden informed a Hispanic viewers in East Las Vegas, Nevada final week.
The Biden marketing campaign has employed microtargeting efforts to enchantment to particular Latino communities, launching Spanish-language advertisements that includes community-specific accents and designing occasions and messaging to succeed in totally different communities.